<?xml version='1.0' encoding='UTF-8'?><?xml-stylesheet href="http://www.blogger.com/styles/atom.css" type="text/css"?><feed xmlns='http://www.w3.org/2005/Atom' xmlns:openSearch='http://a9.com/-/spec/opensearchrss/1.0/' xmlns:georss='http://www.georss.org/georss' xmlns:gd='http://schemas.google.com/g/2005' xmlns:thr='http://purl.org/syndication/thread/1.0'><id>tag:blogger.com,1999:blog-4351518469619520216</id><updated>2012-02-16T03:34:06.562-08:00</updated><category term='4 creación de la marca'/><category term='6 campaña publicitaria'/><category term='5 manual de identidad corporativa'/><category term='1 introducción'/><category term='2 análisis de mercado'/><category term='3 elección del nombre'/><title type='text'>Oneo</title><subtitle type='html'>Presentación de la futura aerolinea fruto de la fusión entre Iberia y British Airways</subtitle><link rel='http://schemas.google.com/g/2005#feed' type='application/atom+xml' href='http://flyoneo.blogspot.com/feeds/posts/default'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/4351518469619520216/posts/default?max-results=100'/><link rel='alternate' type='text/html' href='http://flyoneo.blogspot.com/'/><link rel='hub' href='http://pubsubhubbub.appspot.com/'/><author><name>tenachico d-Shine</name><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='32' height='24' src='http://2.bp.blogspot.com/_KZfNdmv2Pac/SZFtpki0hWI/AAAAAAAAABo/VLxjNF5MfAw/S220/rodri+portrait.JPG'/></author><generator version='7.00' uri='http://www.blogger.com'>Blogger</generator><openSearch:totalResults>6</openSearch:totalResults><openSearch:startIndex>1</openSearch:startIndex><openSearch:itemsPerPage>100</openSearch:itemsPerPage><entry><id>tag:blogger.com,1999:blog-4351518469619520216.post-4162695015870398734</id><published>2009-05-12T10:15:00.000-07:00</published><updated>2009-05-14T04:06:58.415-07:00</updated><category scheme='http://www.blogger.com/atom/ns#' term='5 manual de identidad corporativa'/><title type='text'>MANUAL DE IDENTIDAD CORPORATIVA</title><content type='html'>&lt;a style="font-family: times new roman;" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://2.bp.blogspot.com/_KZfNdmv2Pac/Sgm22_xz_TI/AAAAAAAAAIw/YcjMYQccK50/s1600-h/P%C3%A1ginas+de+manual_oneo_PLIEGOS_final-3.jpg"&gt;&lt;img style="cursor: pointer; width: 400px; height: 142px;" src="http://2.bp.blogspot.com/_KZfNdmv2Pac/Sgm22_xz_TI/AAAAAAAAAIw/YcjMYQccK50/s400/P%C3%A1ginas+de+manual_oneo_PLIEGOS_final-3.jpg" alt="" id="BLOGGER_PHOTO_ID_5334996289546616114" border="0" /&gt;&lt;/a&gt;&lt;br /&gt;&lt;ul  style="font-family:times new roman;"&gt;&lt;li&gt;&lt;span style="font-size:100%;"&gt;Sobre los manuales en general... &lt;/span&gt;&lt;/li&gt;&lt;/ul&gt;&lt;span style=";font-family:times;font-size:100%;"  &gt;-Herramienta fundamental para la comunicación de la empresa.&lt;/span&gt;  &lt;span style=";font-family:verdana;font-size:100%;"  &gt;&lt;br /&gt;-&lt;span style="font-family:times new roman;"&gt;Comunicación visual constante y la puntual.&lt;/span&gt;&lt;br /&gt;&lt;/span&gt;  &lt;span style=";font-family:times;font-size:100%;"  &gt;-Reconocimiento para nuestro sistema marcario.&lt;/span&gt;&lt;span style=";font-family:times new roman;font-size:100%;"  &gt;&lt;br /&gt;&lt;/span&gt;&lt;span style=";font-family:times;font-size:100%;"  &gt;-Debe ser "perenne", resistir modas y tendencias.&lt;/span&gt;  &lt;ul  style="font-family:times new roman;"&gt;&lt;li&gt;&lt;span style="font-size:100%;"&gt;&lt;span style="font-family:times new roman;"&gt;Sobre nuestro Manual&lt;/span&gt;...&lt;/span&gt;&lt;/li&gt;&lt;/ul&gt; &lt;span style=";font-family:times;font-size:100%;"  &gt;-Manual coherente, completo, práctico, entendible y versatil.&lt;/span&gt;&lt;span style=";font-family:times new roman;font-size:100%;"  &gt;&lt;br /&gt;&lt;/span&gt;&lt;span style=";font-family:times;font-size:100%;"  &gt;-Maquetación muy cuidada y buen diseño a la altura de Oneo.&lt;/span&gt; &lt;span style=";font-family:times;font-size:100%;"  &gt;&lt;br /&gt;-Lenguaje riguroso.&lt;br /&gt;&lt;br /&gt;&lt;/span&gt;&lt;span style=";font-family:times new roman;font-size:100%;"  &gt;&lt;a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://2.bp.blogspot.com/_KZfNdmv2Pac/Sgm1ehAos5I/AAAAAAAAAIg/zY5C9X5b3c4/s1600-h/P%C3%A1ginas+de+manual_oneo_PLIEGOS_final.jpg"&gt;&lt;img style="cursor: pointer; width: 397px; height: 140px;" src="http://2.bp.blogspot.com/_KZfNdmv2Pac/Sgm1ehAos5I/AAAAAAAAAIg/zY5C9X5b3c4/s400/P%C3%A1ginas+de+manual_oneo_PLIEGOS_final.jpg" alt="" id="BLOGGER_PHOTO_ID_5334994769458803602" border="0" /&gt;&lt;/a&gt;&lt;br /&gt;&lt;/span&gt;&lt;ul  style="font-family:times new roman;"&gt;&lt;li&gt;&lt;span style="font-size:100%;"&gt;   &lt;span style="font-family:times new roman;"&gt;Sobre la aplicación de la imagen&lt;/span&gt;...&lt;/span&gt;&lt;/li&gt;&lt;/ul&gt;&lt;span style=";font-family:times;font-size:100%;"  &gt;-La correcta ejecución del manual facilita esta labor.&lt;/span&gt; &lt;span style=";font-family:times;font-size:100%;"  &gt;&lt;br /&gt;-Los diseños resultantes son lógicos y estructurados.&lt;/span&gt;&lt;span style=";font-family:times new roman;font-size:100%;"  &gt;&lt;br /&gt;&lt;/span&gt;&lt;span style=";font-family:times new roman;font-size:100%;"  &gt;&lt;br /&gt;&lt;a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://2.bp.blogspot.com/_KZfNdmv2Pac/Sgm19-A3cwI/AAAAAAAAAIo/H2Zq5t3qTl4/s1600-h/P%C3%A1ginas+de+manual_oneo_PLIEGOS_final-2.jpg"&gt;&lt;img style="cursor: pointer; width: 400px; height: 122px;" src="http://2.bp.blogspot.com/_KZfNdmv2Pac/Sgm19-A3cwI/AAAAAAAAAIo/H2Zq5t3qTl4/s400/P%C3%A1ginas+de+manual_oneo_PLIEGOS_final-2.jpg" alt="" id="BLOGGER_PHOTO_ID_5334995309820343042" border="0" /&gt;&lt;/a&gt;&lt;/span&gt;&lt;br /&gt;&lt;br /&gt;&lt;a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://1.bp.blogspot.com/_KZfNdmv2Pac/Sgvy9G8H6_I/AAAAAAAAAJQ/WWMVRvojP4s/s1600-h/reticula_manual.jpg"&gt;&lt;img style="cursor: pointer; width: 400px; height: 146px;" src="http://1.bp.blogspot.com/_KZfNdmv2Pac/Sgvy9G8H6_I/AAAAAAAAAJQ/WWMVRvojP4s/s400/reticula_manual.jpg" alt="" id="BLOGGER_PHOTO_ID_5335625315199216626" border="0" /&gt;&lt;/a&gt;&lt;span style="font-family:times new roman;"&gt;retícula base&lt;/span&gt;&lt;br /&gt;&lt;br /&gt;&lt;a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://2.bp.blogspot.com/_KZfNdmv2Pac/SgvzsPEM-mI/AAAAAAAAAJY/hizukFsawC4/s1600-h/reticula_manual2.jpg"&gt;&lt;img style="cursor: pointer; width: 400px; height: 285px;" src="http://2.bp.blogspot.com/_KZfNdmv2Pac/SgvzsPEM-mI/AAAAAAAAAJY/hizukFsawC4/s400/reticula_manual2.jpg" alt="" id="BLOGGER_PHOTO_ID_5335626124834437730" border="0" /&gt;&lt;/a&gt;&lt;span style="font-family:times new roman;"&gt;texto base en retícula&lt;/span&gt;&lt;br /&gt;&lt;br /&gt;&lt;a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://1.bp.blogspot.com/_KZfNdmv2Pac/Sgv0GFTDRLI/AAAAAAAAAJg/dMwZh-RkU40/s1600-h/reticula_manual3.jpg"&gt;&lt;img style="cursor: pointer; width: 400px; height: 285px;" src="http://1.bp.blogspot.com/_KZfNdmv2Pac/Sgv0GFTDRLI/AAAAAAAAAJg/dMwZh-RkU40/s400/reticula_manual3.jpg" alt="" id="BLOGGER_PHOTO_ID_5335626568888960178" border="0" /&gt;&lt;/a&gt;&lt;span style="font-family:times new roman;"&gt;texto explicativo e imagen en retícula&lt;/span&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/4351518469619520216-4162695015870398734?l=flyoneo.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://flyoneo.blogspot.com/feeds/4162695015870398734/comments/default' title='Enviar comentarios'/><link rel='replies' type='text/html' href='http://flyoneo.blogspot.com/2009/05/manual-de-identidad-corporativa.html#comment-form' title='0 comentarios'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/4351518469619520216/posts/default/4162695015870398734'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/4351518469619520216/posts/default/4162695015870398734'/><link rel='alternate' type='text/html' href='http://flyoneo.blogspot.com/2009/05/manual-de-identidad-corporativa.html' title='MANUAL DE IDENTIDAD CORPORATIVA'/><author><name>tenachico d-Shine</name><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='32' height='24' src='http://2.bp.blogspot.com/_KZfNdmv2Pac/SZFtpki0hWI/AAAAAAAAABo/VLxjNF5MfAw/S220/rodri+portrait.JPG'/></author><media:thumbnail xmlns:media='http://search.yahoo.com/mrss/' url='http://2.bp.blogspot.com/_KZfNdmv2Pac/Sgm22_xz_TI/AAAAAAAAAIw/YcjMYQccK50/s72-c/P%C3%A1ginas+de+manual_oneo_PLIEGOS_final-3.jpg' height='72' width='72'/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-4351518469619520216.post-5900718497992495876</id><published>2009-05-12T09:03:00.000-07:00</published><updated>2009-05-14T04:01:42.477-07:00</updated><category scheme='http://www.blogger.com/atom/ns#' term='1 introducción'/><title type='text'>INTRODUCCIÓN</title><content type='html'>&lt;span style=";font-family:times new roman;font-size:100%;"  &gt;GRUPO B.&lt;/span&gt;&lt;span style="font-size:100%;"&gt;&lt;br /&gt;&lt;br /&gt;&lt;/span&gt;&lt;span style=";font-family:times new roman;font-size:100%;"  &gt;Esther Ramos, Leo González, Mariella Galati, Alicia Gutierrez y Rodrigo Tena.&lt;/span&gt;&lt;span style="font-size:100%;"&gt;&lt;br /&gt;&lt;br /&gt;&lt;/span&gt;&lt;span style=";font-family:times new roman;font-size:100%;"  &gt;El Trabajo:&lt;/span&gt;&lt;span style="font-size:100%;"&gt;&lt;br /&gt;&lt;br /&gt;&lt;/span&gt;&lt;span style=";font-family:times new roman;font-size:100%;"  &gt;-ESTUDIO DE LA FUSIÓN IBERIA-BRITISH AIRWAYS&lt;/span&gt;&lt;span style="font-size:100%;"&gt;&lt;br /&gt;&lt;br /&gt;&lt;/span&gt;&lt;span style=";font-family:times new roman;font-size:100%;"  &gt;-ELECCIÓN DE NOMBRE PARA LA NUEVA EMPRESA&lt;/span&gt;&lt;span style="font-size:100%;"&gt;&lt;br /&gt;&lt;br /&gt;&lt;/span&gt;&lt;span style=";font-family:times new roman;font-size:100%;"  &gt;-CREACIÓN DE LOGOTIPO PARA LA EMPRESA&lt;/span&gt;&lt;span style="font-size:100%;"&gt;&lt;br /&gt;&lt;br /&gt;&lt;/span&gt;&lt;span style=";font-family:times new roman;font-size:100%;"  &gt;-CREACIÓN DE IMAGEN CORPORATIVA (MANUAL CORPORATIVA)&lt;/span&gt;&lt;span style="font-size:100%;"&gt;&lt;br /&gt;&lt;br /&gt;&lt;/span&gt;&lt;span style=";font-family:times new roman;font-size:100%;"  &gt;-DISEÑAR 1ª CAMPAÑA PUBLICITARIA DE LA COMPAÑÍA&lt;/span&gt;&lt;span style="font-size:100%;"&gt;&lt;br /&gt;&lt;/span&gt;&lt;br /&gt;&lt;br /&gt;&lt;a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://4.bp.blogspot.com/_KZfNdmv2Pac/SgmfTNZEOVI/AAAAAAAAAHw/0TlMI8y4IOE/s1600-h/logo%2Bcolor.jpg"&gt;&lt;img style="cursor: pointer; width: 378px; height: 137px;" src="http://4.bp.blogspot.com/_KZfNdmv2Pac/SgmfTNZEOVI/AAAAAAAAAHw/0TlMI8y4IOE/s400/logo%2Bcolor.jpg" alt="" id="BLOGGER_PHOTO_ID_5334970385958189394" border="0" /&gt;&lt;/a&gt;&lt;br /&gt;&lt;span style="font-size:85%;"&gt;&lt;br /&gt;&lt;span style="font-style: italic;font-family:times new roman;" &gt;No he contado ni la mitad de lo que hice ni de lo que vi...&lt;/span&gt;&lt;span style="font-family:times;"&gt; Marco Polo&lt;/span&gt;&lt;/span&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/4351518469619520216-5900718497992495876?l=flyoneo.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://flyoneo.blogspot.com/feeds/5900718497992495876/comments/default' title='Enviar comentarios'/><link rel='replies' type='text/html' href='http://flyoneo.blogspot.com/2009/05/introduccion.html#comment-form' title='0 comentarios'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/4351518469619520216/posts/default/5900718497992495876'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/4351518469619520216/posts/default/5900718497992495876'/><link rel='alternate' type='text/html' href='http://flyoneo.blogspot.com/2009/05/introduccion.html' title='INTRODUCCIÓN'/><author><name>tenachico d-Shine</name><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='32' height='24' src='http://2.bp.blogspot.com/_KZfNdmv2Pac/SZFtpki0hWI/AAAAAAAAABo/VLxjNF5MfAw/S220/rodri+portrait.JPG'/></author><media:thumbnail xmlns:media='http://search.yahoo.com/mrss/' url='http://4.bp.blogspot.com/_KZfNdmv2Pac/SgmfTNZEOVI/AAAAAAAAAHw/0TlMI8y4IOE/s72-c/logo%2Bcolor.jpg' height='72' width='72'/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-4351518469619520216.post-474309677305504271</id><published>2009-05-12T08:43:00.000-07:00</published><updated>2009-05-13T10:54:52.153-07:00</updated><category scheme='http://www.blogger.com/atom/ns#' term='6 campaña publicitaria'/><title type='text'>CAMPAÑA PUBLICITARIA</title><content type='html'>&lt;span style=";font-family:times new roman;font-size:100%;"  &gt;Para la publicidad tuvimos en cuenta todos los datos anteriores para crear un mensaje que dijera mucho de la nueva compañia.&lt;/span&gt;&lt;span style=";font-family:times new roman;font-size:100%;"  &gt;&lt;br /&gt;&lt;br /&gt;&lt;/span&gt;&lt;span style=";font-family:times new roman;font-size:100%;"  &gt;-&lt;/span&gt;&lt;span style="color: rgb(153, 0, 0); font-weight: bold;font-family:times new roman;font-size:100%;"  &gt;¿A dónde te lleva Oneo?&lt;/span&gt;&lt;span style="font-weight: bold;font-family:times new roman;font-size:100%;"  &gt; &lt;/span&gt;&lt;span style=";font-family:times new roman;font-size:100%;"  &gt; a todos los rincones del globo, tenemos &lt;/span&gt;&lt;span style="font-weight: bold;font-family:times new roman;font-size:100%;"  &gt;infinidad de destinos.&lt;/span&gt;&lt;span style=";font-family:times new roman;font-size:100%;"  &gt;&lt;br /&gt;&lt;br /&gt;&lt;/span&gt;&lt;span style=";font-family:times new roman;font-size:100%;"  &gt;-&lt;/span&gt;&lt;span style="color: rgb(153, 0, 0); font-weight: bold;font-family:times new roman;font-size:100%;"  &gt;¿Cómo te lleva Oneo ?&lt;/span&gt;&lt;span style=";font-family:times new roman;font-size:100%;"  &gt; En un &lt;/span&gt;&lt;span style="font-weight: bold;font-family:times new roman;font-size:100%;"  &gt;ambiente exclusivo&lt;/span&gt;&lt;span style=";font-family:times new roman;font-size:100%;"  &gt; lleno de comodidades, con una perfecta atención y en la más &lt;/span&gt;&lt;span style="font-weight: bold;font-family:times new roman;font-size:100%;"  &gt;moderna tecnología aerea&lt;/span&gt;&lt;span style=";font-family:times new roman;font-size:100%;"  &gt;.&lt;/span&gt;&lt;span style=";font-family:times new roman;font-size:100%;"  &gt;&lt;br /&gt;&lt;br /&gt;&lt;/span&gt;&lt;span style=";font-family:times new roman;font-size:100%;"  &gt;La campaña:&lt;/span&gt;&lt;span style=";font-family:times new roman;font-size:100%;"  &gt;&lt;br /&gt;&lt;/span&gt;&lt;ul  style="font-family:times new roman;"&gt;&lt;li&gt;&lt;span style="font-size:100%;"&gt;  IDEAS DESECHADAS&lt;/span&gt;&lt;/li&gt;&lt;/ul&gt;&lt;span style=";font-family:times new roman;font-size:100%;"  &gt;&lt;a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://3.bp.blogspot.com/_KZfNdmv2Pac/Sgm-KXQeJTI/AAAAAAAAAJA/E5s5vA4fpm0/s1600-h/in_darkness_light.jpg"&gt;&lt;img style="cursor: pointer; width: 173px; height: 230px;" src="http://3.bp.blogspot.com/_KZfNdmv2Pac/Sgm-KXQeJTI/AAAAAAAAAJA/E5s5vA4fpm0/s400/in_darkness_light.jpg" alt="" id="BLOGGER_PHOTO_ID_5335004318848132402" border="0" /&gt;&lt;/a&gt; &lt;a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://4.bp.blogspot.com/_KZfNdmv2Pac/Sgm-egHS7AI/AAAAAAAAAJI/p2XWnZSAa8I/s1600-h/oneo+campana.jpg"&gt;&lt;img style="cursor: pointer; width: 255px; height: 191px;" src="http://4.bp.blogspot.com/_KZfNdmv2Pac/Sgm-egHS7AI/AAAAAAAAAJI/p2XWnZSAa8I/s400/oneo+campana.jpg" alt="" id="BLOGGER_PHOTO_ID_5335004664822950914" border="0" /&gt;&lt;/a&gt;&lt;br /&gt;&lt;br /&gt;&lt;/span&gt;&lt;ul  style="font-family:times new roman;"&gt;&lt;li&gt;&lt;span style="font-size:100%;"&gt;LAS PIEZAS DE LA CAMPAÑA&lt;/span&gt;&lt;/li&gt;&lt;/ul&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/4351518469619520216-474309677305504271?l=flyoneo.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://flyoneo.blogspot.com/feeds/474309677305504271/comments/default' title='Enviar comentarios'/><link rel='replies' type='text/html' href='http://flyoneo.blogspot.com/2009/05/campana-publicitaria.html#comment-form' title='0 comentarios'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/4351518469619520216/posts/default/474309677305504271'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/4351518469619520216/posts/default/474309677305504271'/><link rel='alternate' type='text/html' href='http://flyoneo.blogspot.com/2009/05/campana-publicitaria.html' title='CAMPAÑA PUBLICITARIA'/><author><name>tenachico d-Shine</name><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='32' height='24' src='http://2.bp.blogspot.com/_KZfNdmv2Pac/SZFtpki0hWI/AAAAAAAAABo/VLxjNF5MfAw/S220/rodri+portrait.JPG'/></author><media:thumbnail xmlns:media='http://search.yahoo.com/mrss/' url='http://3.bp.blogspot.com/_KZfNdmv2Pac/Sgm-KXQeJTI/AAAAAAAAAJA/E5s5vA4fpm0/s72-c/in_darkness_light.jpg' height='72' width='72'/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-4351518469619520216.post-3014018378494099612</id><published>2009-05-12T08:04:00.000-07:00</published><updated>2009-05-14T04:04:14.115-07:00</updated><category scheme='http://www.blogger.com/atom/ns#' term='4 creación de la marca'/><title type='text'>CREACIÓN DE LA MARCA</title><content type='html'>&lt;span style=";font-family:times new roman;font-size:100%;"  &gt;"La empresa quería transmitir una imagen moderna pero sobria con aire de exlcusividad y profesionalidad"&lt;/span&gt;&lt;span style="font-size:100%;"&gt;&lt;br /&gt;&lt;br /&gt;&lt;/span&gt;&lt;span style=";font-family:times new roman;font-size:100%;"  &gt;-Estos logotipos quedaron en el camino:&lt;/span&gt;&lt;span style="font-size:100%;"&gt;&lt;br /&gt;&lt;/span&gt;&lt;br /&gt;&lt;br /&gt;&lt;a style="font-family: times new roman;" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://1.bp.blogspot.com/_KZfNdmv2Pac/SgmSXnDDYOI/AAAAAAAAAG4/wUYoVUhwDME/s1600-h/logodescartado2.jpg"&gt;&lt;img style="cursor: pointer; width: 127px; height: 87px;" src="http://1.bp.blogspot.com/_KZfNdmv2Pac/SgmSXnDDYOI/AAAAAAAAAG4/wUYoVUhwDME/s400/logodescartado2.jpg" alt="" id="BLOGGER_PHOTO_ID_5334956167913496802" border="0" /&gt;&lt;/a&gt;&lt;span style="font-family:times new roman;"&gt; &lt;span style="font-size:100%;"&gt;    &lt;/span&gt;&lt;/span&gt;&lt;span style=";font-family:times new roman;font-size:100%;"  &gt;demasiado atrevido&lt;/span&gt;&lt;span style="font-family:times new roman;"&gt;       &lt;/span&gt;&lt;a style="font-family: times new roman;" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://1.bp.blogspot.com/_KZfNdmv2Pac/SgmSiP6ZmMI/AAAAAAAAAHA/v7j-_qkoZLc/s1600-h/logodescartado1.jpg"&gt;&lt;img style="cursor: pointer; width: 200px; height: 92px;" src="http://1.bp.blogspot.com/_KZfNdmv2Pac/SgmSiP6ZmMI/AAAAAAAAAHA/v7j-_qkoZLc/s400/logodescartado1.jpg" alt="" id="BLOGGER_PHOTO_ID_5334956350681749698" border="0" /&gt;&lt;/a&gt;&lt;span style=";font-family:times new roman;font-size:100%;"  &gt;ilegible&lt;/span&gt;&lt;br /&gt;&lt;br /&gt;&lt;span style="font-weight: bold;font-family:times new roman;" &gt;-&lt;span style="font-size:100%;"&gt;&lt;span style="font-family:times new roman;"&gt;CONSTRUCCIÓN DEL LOGO&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;br /&gt;&lt;br /&gt;&lt;a style="font-family: times new roman;" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://2.bp.blogspot.com/_KZfNdmv2Pac/Sgm8KMrSShI/AAAAAAAAAI4/Hu27rm5zgR4/s1600-h/P%C3%A1ginas+de+manual_oneo_PLIEGOS_final-4.jpg"&gt;&lt;img style="cursor: pointer; width: 400px; height: 142px;" src="http://2.bp.blogspot.com/_KZfNdmv2Pac/Sgm8KMrSShI/AAAAAAAAAI4/Hu27rm5zgR4/s400/P%C3%A1ginas+de+manual_oneo_PLIEGOS_final-4.jpg" alt="" id="BLOGGER_PHOTO_ID_5335002116984556050" border="0" /&gt;&lt;/a&gt;&lt;br /&gt;&lt;span style="font-size:100%;"&gt;&lt;br /&gt;&lt;/span&gt;&lt;span style=";font-family:times new roman;font-size:100%;"  &gt;-Pero solo había un logo posible. ROTUNDO, LEGIBLE, ELEGANTE Y DIRECTO.&lt;/span&gt;&lt;br /&gt;&lt;div  style="text-align: center;font-family:times new roman;"&gt;&lt;div  style="text-align: left;font-family:times new roman;"&gt;&lt;br /&gt;&lt;span style="font-weight: bold;font-family:times new roman;" &gt;LA MARCA&lt;/span&gt;&lt;br /&gt;&lt;/div&gt;&lt;br /&gt;&lt;div style="text-align: left;"&gt;&lt;a style="font-family: times new roman;" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://3.bp.blogspot.com/_KZfNdmv2Pac/SgmXl03AyNI/AAAAAAAAAHg/nHAnguG1Hr4/s1600-h/logo%2Bcolor.jpg"&gt;&lt;img style="cursor: pointer; width: 315px; height: 113px;" src="http://3.bp.blogspot.com/_KZfNdmv2Pac/SgmXl03AyNI/AAAAAAAAAHg/nHAnguG1Hr4/s400/logo%2Bcolor.jpg" alt="" id="BLOGGER_PHOTO_ID_5334961909697398994" border="0" /&gt;&lt;/a&gt;&lt;span style=";font-family:times new roman;font-size:100%;"  &gt; logo definitivo&lt;/span&gt;&lt;br /&gt;&lt;br /&gt;&lt;span style="font-weight: bold;font-family:times new roman;" &gt;COLORES CORPORATIVOS&lt;/span&gt;&lt;br /&gt;&lt;br /&gt;&lt;a style="font-family: times new roman;" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://3.bp.blogspot.com/_KZfNdmv2Pac/SgmjhqylrNI/AAAAAAAAAII/0kWx3pAAaOs/s1600-h/blanco.jpg"&gt;&lt;img style="cursor: pointer; width: 53px; height: 53px;" src="http://3.bp.blogspot.com/_KZfNdmv2Pac/SgmjhqylrNI/AAAAAAAAAII/0kWx3pAAaOs/s400/blanco.jpg" alt="" id="BLOGGER_PHOTO_ID_5334975032414547154" border="0" /&gt;&lt;/a&gt;&lt;span style="font-family:times new roman;"&gt; &lt;span style="font-size:100%;"&gt;seguridad y limpieza&lt;/span&gt;&lt;/span&gt;&lt;br /&gt;&lt;br /&gt;&lt;a style="font-family: times new roman;" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://2.bp.blogspot.com/_KZfNdmv2Pac/SgmkMxCD45I/AAAAAAAAAIQ/bDpPe0dI0hE/s1600-h/gris.jpg"&gt;&lt;img style="cursor: pointer; width: 52px; height: 52px;" src="http://2.bp.blogspot.com/_KZfNdmv2Pac/SgmkMxCD45I/AAAAAAAAAIQ/bDpPe0dI0hE/s400/gris.jpg" alt="" id="BLOGGER_PHOTO_ID_5334975772824429458" border="0" /&gt;&lt;/a&gt;&lt;span style="font-family:times new roman;"&gt; tecnología y elegancia&lt;/span&gt;&lt;br /&gt;&lt;br /&gt;&lt;a style="font-family: times new roman;" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://1.bp.blogspot.com/_KZfNdmv2Pac/Sgml--OypjI/AAAAAAAAAIY/zqlSnNtiZAI/s1600-h/magenta.jpg"&gt;&lt;img style="cursor: pointer; width: 52px; height: 52px;" src="http://1.bp.blogspot.com/_KZfNdmv2Pac/Sgml--OypjI/AAAAAAAAAIY/zqlSnNtiZAI/s400/magenta.jpg" alt="" id="BLOGGER_PHOTO_ID_5334977734872573490" border="0" /&gt;&lt;/a&gt;&lt;span style="font-family:times new roman;"&gt; cercanía y modernidad&lt;/span&gt;&lt;br /&gt;&lt;br /&gt;&lt;/div&gt;&lt;div style="text-align: left;"&gt;&lt;br /&gt;&lt;br /&gt;&lt;/div&gt;&lt;/div&gt;&lt;br /&gt;&lt;a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://4.bp.blogspot.com/_KZfNdmv2Pac/SgmW9oB2jtI/AAAAAAAAAHQ/n72QPEOPjwA/s1600-h/logo%2Bcolor.jpg"&gt;&lt;br /&gt;&lt;/a&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/4351518469619520216-3014018378494099612?l=flyoneo.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://flyoneo.blogspot.com/feeds/3014018378494099612/comments/default' title='Enviar comentarios'/><link rel='replies' type='text/html' href='http://flyoneo.blogspot.com/2009/05/5-creacion-de-la-marca.html#comment-form' title='0 comentarios'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/4351518469619520216/posts/default/3014018378494099612'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/4351518469619520216/posts/default/3014018378494099612'/><link rel='alternate' type='text/html' href='http://flyoneo.blogspot.com/2009/05/5-creacion-de-la-marca.html' title='CREACIÓN DE LA MARCA'/><author><name>tenachico d-Shine</name><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='32' height='24' src='http://2.bp.blogspot.com/_KZfNdmv2Pac/SZFtpki0hWI/AAAAAAAAABo/VLxjNF5MfAw/S220/rodri+portrait.JPG'/></author><media:thumbnail xmlns:media='http://search.yahoo.com/mrss/' url='http://1.bp.blogspot.com/_KZfNdmv2Pac/SgmSXnDDYOI/AAAAAAAAAG4/wUYoVUhwDME/s72-c/logodescartado2.jpg' height='72' width='72'/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-4351518469619520216.post-4740100332248181856</id><published>2009-05-12T07:22:00.000-07:00</published><updated>2009-05-14T04:03:43.820-07:00</updated><category scheme='http://www.blogger.com/atom/ns#' term='2 análisis de mercado'/><title type='text'>ANÁLISIS DE MERCADO</title><content type='html'>&lt;span style="font-family:times new roman;"&gt;-&lt;span style="font-size:100%;"&gt;Compañías :&lt;/span&gt;&lt;/span&gt;&lt;span style="font-size:100%;"&gt;&lt;br /&gt;&lt;br /&gt;&lt;/span&gt;&lt;ul  style="font-family:times new roman;"&gt;&lt;li&gt;&lt;span style="font-size:100%;"&gt;IBERIA. Líder en mercado Europa-América Latina, 80 años de experiencia, 109 destinos, 198 aviones y 22.000 empleados.&lt;/span&gt;&lt;/li&gt;&lt;/ul&gt;&lt;ul  style="font-family:times new roman;"&gt;&lt;li&gt;&lt;span style="font-size:100%;"&gt;BRITISH AIRWAYS. Mayor aerolínea del Reino Unido, 154 destinos, 245 aviones y 42.000 empleados.&lt;/span&gt;&lt;/li&gt;&lt;/ul&gt;&lt;span style=";font-family:times new roman;font-size:100%;"  &gt;-Panorama:&lt;/span&gt;&lt;span style="font-size:100%;"&gt;&lt;br /&gt;&lt;br /&gt;&lt;/span&gt;&lt;ul  style="font-family:times new roman;"&gt;&lt;li&gt;&lt;span style="font-size:100%;"&gt;CRISIS, precio del petróleo y bajada en bolsa de las compañías.&lt;br /&gt;&lt;/span&gt;&lt;/li&gt;&lt;li&gt;&lt;span style="font-size:100%;"&gt;FUSIÓN inminente, arduas negociaciones.&lt;/span&gt;&lt;/li&gt;&lt;/ul&gt;&lt;span style=";font-family:times new roman;font-size:100%;"  &gt;-Competencia:&lt;/span&gt;&lt;span style="font-size:100%;"&gt;&lt;br /&gt;&lt;br /&gt;&lt;/span&gt;&lt;ul  style="font-family:times new roman;"&gt;&lt;li&gt;&lt;span style="font-size:100%;"&gt;1.South West Airlines&lt;br /&gt;2.American Airlines&lt;br /&gt;3.&lt;/span&gt;&lt;span style="color: rgb(255, 0, 0);font-size:100%;" &gt;Air France-KLM&lt;/span&gt;&lt;span style="font-size:100%;"&gt;&lt;br /&gt;4.Delta Airlines&lt;br /&gt;5.United Airlines&lt;/span&gt;&lt;/li&gt;&lt;/ul&gt;&lt;span style="font-size:100%;"&gt;&lt;a style="font-family: times new roman;" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://3.bp.blogspot.com/_KZfNdmv2Pac/SgmKbYtWbqI/AAAAAAAAAGo/ZPcJppwSS8M/s1600-h/airfrance.jpg"&gt;&lt;img style="cursor: pointer; width: 162px; height: 152px;" src="http://3.bp.blogspot.com/_KZfNdmv2Pac/SgmKbYtWbqI/AAAAAAAAAGo/ZPcJppwSS8M/s400/airfrance.jpg" alt="" id="BLOGGER_PHOTO_ID_5334947436690828962" border="0" /&gt;&lt;/a&gt;&lt;span style="font-family:times new roman;"&gt;     &lt;/span&gt;&lt;a style="font-family: times new roman;" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://1.bp.blogspot.com/_KZfNdmv2Pac/SgmK8Pv1g5I/AAAAAAAAAGw/g_UqvONwqIc/s1600-h/americanairlines.png"&gt;&lt;img style="cursor: pointer; width: 321px; height: 124px;" src="http://1.bp.blogspot.com/_KZfNdmv2Pac/SgmK8Pv1g5I/AAAAAAAAAGw/g_UqvONwqIc/s400/americanairlines.png" alt="" id="BLOGGER_PHOTO_ID_5334948001221018514" border="0" /&gt;&lt;/a&gt;&lt;br /&gt;&lt;br /&gt;&lt;br /&gt;&lt;/span&gt;&lt;span style=";font-family:times new roman;font-size:100%;"  &gt;&lt;br /&gt;-Objetivos:&lt;br /&gt;&lt;/span&gt;&lt;ul&gt;&lt;li  style="font-family:times new roman;"&gt;&lt;span style="font-size:100%;"&gt;Afianzarnos como &lt;/span&gt;&lt;span style="font-weight: bold;font-size:100%;" &gt;primera aerolínea de Europa&lt;/span&gt;&lt;span style="font-size:100%;"&gt;.&lt;/span&gt;&lt;/li&gt;&lt;li  style="font-family:times new roman;"&gt;&lt;span style="font-size:100%;"&gt;Público de 30-65 años, &lt;/span&gt;&lt;span style="font-weight: bold;font-size:100%;" &gt;nivel económico medio-alto&lt;/span&gt;&lt;span style="font-size:100%;"&gt;.&lt;/span&gt;&lt;/li&gt;&lt;li&gt;&lt;span style=";font-family:times new roman;font-size:100%;"  &gt;Comodidad, Servicio de calidad, modernidad ,elegancia y &lt;/span&gt;&lt;span style="font-weight: bold;font-family:times new roman;font-size:100%;"  &gt;muchísimos destinos&lt;/span&gt;&lt;span style=";font-family:times new roman;font-size:100%;"  &gt;.&lt;/span&gt;&lt;br /&gt;&lt;/li&gt;&lt;/ul&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/4351518469619520216-4740100332248181856?l=flyoneo.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://flyoneo.blogspot.com/feeds/4740100332248181856/comments/default' title='Enviar comentarios'/><link rel='replies' type='text/html' href='http://flyoneo.blogspot.com/2009/05/analisis-de-mercado.html#comment-form' title='0 comentarios'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/4351518469619520216/posts/default/4740100332248181856'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/4351518469619520216/posts/default/4740100332248181856'/><link rel='alternate' type='text/html' href='http://flyoneo.blogspot.com/2009/05/analisis-de-mercado.html' title='ANÁLISIS DE MERCADO'/><author><name>tenachico d-Shine</name><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='32' height='24' src='http://2.bp.blogspot.com/_KZfNdmv2Pac/SZFtpki0hWI/AAAAAAAAABo/VLxjNF5MfAw/S220/rodri+portrait.JPG'/></author><media:thumbnail xmlns:media='http://search.yahoo.com/mrss/' url='http://3.bp.blogspot.com/_KZfNdmv2Pac/SgmKbYtWbqI/AAAAAAAAAGo/ZPcJppwSS8M/s72-c/airfrance.jpg' height='72' width='72'/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-4351518469619520216.post-6923492171363601003</id><published>2009-05-12T07:04:00.000-07:00</published><updated>2009-05-14T04:05:23.228-07:00</updated><category scheme='http://www.blogger.com/atom/ns#' term='3 elección del nombre'/><title type='text'>ELECCIÓN DEL NOMBRE</title><content type='html'>&lt;span style="font-family:times new roman;"&gt;&lt;span style="font-size:100%;"&gt;&lt;span style="font-family:times new roman;"&gt;-&lt;/span&gt;&lt;/span&gt;&lt;span style="font-size:100%;"&gt;&lt;span style="font-family:times new roman;"&gt;Nombre &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span style="font-weight: bold;font-family:times new roman;font-size:100%;"  &gt;Legible&lt;/span&gt;&lt;span style=";font-family:times new roman;font-size:100%;"  &gt; en inglés y español.&lt;/span&gt; &lt;span style=";font-family:times;font-size:100%;"  &gt;&lt;br /&gt;-Nombre fácil de recordar&lt;/span&gt;&lt;span style="font-weight: bold;font-family:times new roman;font-size:100%;"  &gt;, pegadizo&lt;/span&gt;&lt;span style=";font-family:times new roman;font-size:100%;"  &gt; y con buena sonoridad.&lt;/span&gt;&lt;span style="font-size:100%;"&gt;&lt;br /&gt;&lt;/span&gt;&lt;span style=";font-family:times new roman;font-size:100%;"  &gt;-Nombre que hable de nuestro &lt;/span&gt;&lt;span style="font-weight: bold;font-family:times new roman;font-size:100%;"  &gt;"status"&lt;/span&gt;&lt;span style=";font-family:times new roman;font-size:100%;"  &gt; en el mercado.&lt;/span&gt; &lt;span style=";font-family:times new roman;font-size:100%;"  &gt;&lt;br /&gt;-Nombre que diera juego para &lt;/span&gt;&lt;span style="font-weight: bold;font-family:times new roman;font-size:100%;"  &gt;crear el logo.&lt;/span&gt;  &lt;span style=";font-family:times new roman;font-size:100%;"  &gt;&lt;br /&gt;&lt;br /&gt;Nombres desechados: &lt;/span&gt;&lt;span style="color: rgb(255, 0, 0);font-family:times new roman;font-size:100%;"  &gt;DIVUM&lt;span style="color: rgb(0, 0, 0);"&gt; (cielo)&lt;/span&gt; &lt;span style="font-weight: bold;"&gt;CAE&lt;/span&gt;LUM&lt;span style="color: rgb(0, 0, 0);"&gt; (constelación) &lt;/span&gt;AIRA&lt;/span&gt;&lt;span style=";font-family:times new roman;font-size:100%;"  &gt;&lt;span style="color: rgb(0, 0, 0);"&gt;(derivación de aire)&lt;/span&gt;.&lt;/span&gt;&lt;span style=";font-family:times new roman;font-size:100%;"  &gt;  &lt;/span&gt;&lt;span style=";font-family:times new roman;font-size:100%;"  &gt;Y por fin... el nombre idóneo.&lt;br /&gt;&lt;br /&gt;                             One + Neo= &lt;/span&gt;&lt;span style="font-weight: bold;font-family:times new roman;font-size:100%;"  &gt;"ONEO&lt;/span&gt;&lt;span style="font-weight: bold;font-family:times new roman;font-size:100%;"  &gt;"&lt;br /&gt;&lt;br /&gt;&lt;/span&gt;&lt;span style=";font-family:times new roman;font-size:100%;"  &gt;One significa ser el primero&lt;/span&gt;&lt;span style=";font-family:times new roman;font-size:100%;"  &gt;, denota fuerza y nos define como una marca internacional&lt;/span&gt;&lt;span style=";font-family:times new roman;font-size:100%;"  &gt;.&lt;/span&gt;&lt;span style="font-weight: bold;font-family:times new roman;font-size:100%;"  &gt;&lt;br /&gt;&lt;/span&gt;&lt;span style=";font-family:times new roman;font-size:100%;"  &gt;Neo quiere decir nuevo en latin, nos da cultura y modernidad.&lt;br /&gt;En definitiva estos atributos son los que nos impulsan para poder llegar a ser una gran compañía aérea&lt;/span&gt;&lt;span style="font-weight: bold;font-family:times new roman;" &gt;&lt;span style="font-size:180%;"&gt;&lt;span style=";font-family:times new roman;font-size:100%;"  &gt;&lt;span style="font-weight: bold;"&gt;.&lt;br /&gt;&lt;/span&gt;&lt;/span&gt;&lt;br /&gt;&lt;/span&gt;&lt;/span&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/4351518469619520216-6923492171363601003?l=flyoneo.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://flyoneo.blogspot.com/feeds/6923492171363601003/comments/default' title='Enviar comentarios'/><link rel='replies' type='text/html' href='http://flyoneo.blogspot.com/2009/05/eleccion-del-nombre.html#comment-form' title='2 comentarios'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/4351518469619520216/posts/default/6923492171363601003'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/4351518469619520216/posts/default/6923492171363601003'/><link rel='alternate' type='text/html' href='http://flyoneo.blogspot.com/2009/05/eleccion-del-nombre.html' title='ELECCIÓN DEL NOMBRE'/><author><name>tenachico d-Shine</name><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='32' height='24' src='http://2.bp.blogspot.com/_KZfNdmv2Pac/SZFtpki0hWI/AAAAAAAAABo/VLxjNF5MfAw/S220/rodri+portrait.JPG'/></author><thr:total>2</thr:total></entry></feed>
